@paladin6 My main suggestion at this stage is:
Give value first, take value later to build your community before you build the product.
It seems like you're targeting 9-5 white collar workers who want to build a side hustle and you're offering them community-led assistance + a buddy/mentorship program for building their side hustles. Why should they trust you?
Let's do a value check:
- Why would I join this community over facebook groups or other startup communities?
- There are a million gurus on the internet trying to sell the dream you're trying to sell. What do you bring to the table that's easy to follow and practical enough for this audience that can be distributed through a digital experience?
So, here's what I would do:
Where does your target audience spend their time online?
Start by posting free value content in 1 channel. This is the channel I'd be targeting for Sidefire: Youtube (as I know there's a large in-market audience already consuming this type of content there).
There's alot of shit content out there, focus on showing evidence-backed or research-backed methods to build sustainable side hustles. This alone will easily rate your content higher than 90% creators in that space. Even better? Build side hustles and give it away to the community for free, documenting the whole journey.
My content strategy would be "edutainment" (make it fun to watch and educational at the same time) style covering topics like: 1) Pain points, 2) Common reasons to not start a side hustle, 3) Share a step-by-step sidehustle blueprint from Sidefire that should be easy enough for majority of the audience to follow and 4) Offer free weekly help for top participants in the channels.
Majority of my efforts at this stage would go towards building up evidence that addresses this concern:
What makes Side Fire an authority figure in the side-hustle space? Why should I trust this community over Tate's University for example?
Create some case studies with your/others past achievements at first. It'd be better if this is sourced directly from your Youtube channel's audiences.
Once you've started actioning on the above, think about the product next. Happy to chat more if interested!