In just a few years since its initial launch, TikTok has become one of the most popular social platforms in the world.
Although TikTok itself has huge traffic, many brands still have a long way to go in the social media marketing layout of the platform. In order to help more brands do TikTok marketing, this report studied more than 300 brands and nearly 650 TikTok brand marketing videos with high traffic and analyzed the marketing plans of companies including Amazon, Apple, Samsung, and Chevrolet on TikTok. Based on the results, we sorted out the marketing programs that were effective for sellers. Including: which big brands have used TikTok for marketing; how often these brands post on TikTok; the channel and video level indicators of these big brands on TikTok; the style and content of TikTok videos with good marketing effects.
Although TikTok itself has huge traffic, many brands still have a long way to go in the social media marketing layout of the platform. In order to help more brands do TikTok marketing, this report studied more than 300 brands and nearly 650 TikTok brand marketing videos with high traffic and analyzed the marketing plans of companies including Amazon, Apple, Samsung, and Chevrolet on TikTok. Based on the results, we sorted out the marketing programs that were effective for sellers. Including: which big brands have used TikTok for marketing; how often these brands post on TikTok; the channel and video level indicators of these big brands on TikTok; the style and content of TikTok videos with good marketing effects.
The 15 important data sets include:
- 50% of the top brands (including Google, Facebook, YouTube and IKEA, including brands with a volume of more than one billion U.S. dollars) have not yet established an official account on TikTok;
- The TikTok account update frequency of the brand with the best data performance is 3.52 times/week;
- If the number of fans increases by 1%, the average number of views per video will increase by 0.65%;
- 80% of the videos with good data have a soundtrack. As far as it seems, light and cheerful songs are more popular;
- The average number of views of a single video of technology, food and game brands is the highest;
- Among the brands studied in this article, So Satisfying, Samsung, TikTok, Chevrolet and Flighthouse are the five brands with the highest average views of a single video;
- Among the top 10 videos played, 5 were created by TikTok;
- Among the brand marketing videos studied in this article, 90% of the videos have product placements, and 30% of the videos use humorous methods to implement advertising placements;
- Within the scope of statistics, about 25% of the videos have celebrities, celebrities or Internet celebrities' participation;
- The video of promoting brand activities attracted nearly 20 million views;
- Creative videos with animations and pictures can often attract more than 11 million views;
- The average length of the video description copy is 87 characters (the upper limit is 150);
- The video description has an average of 3.26 tags;
- 87.3% of videos contain at least one tag;
- An average of 12 user participations per 100 views (user participation includes user behaviors such as likes, comments, and sharing).