@chunhe889 Product-Led Content Strategy might help you!
How about you start publishing free content that helps or educates your target users?
I've generated sales by publishing content in my FB community and LinkedIn.
Publishing informative content that positions me as an expert has helped me increase ticket sales of my workshops.
Here's how I'd start if I were to market your product:
✓ For target users who have no idea about your product, write crystal clear and easy to understand copy about your product, USPs, features, and benefits.
✓ For users who are still on the fence about subscribing to your product, educate them about its tangible benefits. Publish success stories, use cases, etc.
✓ For freemium users, educate them about what they're missing out on the paid version. Be very clear and specific about the benefits of subscribing to the paid version.
How about you start publishing free content that helps or educates your target users?
I've generated sales by publishing content in my FB community and LinkedIn.
Publishing informative content that positions me as an expert has helped me increase ticket sales of my workshops.
Here's how I'd start if I were to market your product:
- Interview your current users
- Create user-centric content
✓ For target users who have no idea about your product, write crystal clear and easy to understand copy about your product, USPs, features, and benefits.
✓ For users who are still on the fence about subscribing to your product, educate them about its tangible benefits. Publish success stories, use cases, etc.
✓ For freemium users, educate them about what they're missing out on the paid version. Be very clear and specific about the benefits of subscribing to the paid version.
- Be wise about writing and publishing
- Start with an attention-catching headline
- Publish at a time where many target users will see it
- Create a sense of urgency
- Add a clear CTA like inviting them to sign up